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Search Engine Roundtable · Jul 23 Engines

ChatGPT Ads Manager adds conversion-value tooltips

OpenAI added tooltips to the conversions column in ChatGPT Ads Manager showing conversion values for view-through and click-through attribution, per Search Engine Roundtable.

Why it matters: Attribution plumbing is how an ads platform signals it wants performance budgets, not experiments.

The record: OpenAIChatGPT

Via Search Engine Roundtable ↗

Posted to the wire July 23, 2026.