catch-up (May 20)
Google rolls out new ad formats built with Gemini for Search
Google introduced a new generation of ad formats built with Gemini for Google Search and expanded its Direct Offers pilot for shoppers, per Google’s Ads & Commerce blog.
Why it matters: Ads built by the model, for the model's surfaces — the ad unit is being redesigned around the answer.
Posted to the wire July 23, 2026.