Profound adds citation-lifespan tracking
Profound launched a feature called Citation Decay on August 13, tracking week-over-week citation counts for every cited URL to show how a citation’s presence in AI answers spikes, plateaus, or fades over time, per the company’s own announcement. The feature turns Profound’s existing citation tracking from a point-in-time count into a longitudinal one, letting brands see whether a piece of content’s AI visibility is sustained or already declining.
Why it matters: Most citation tools report a snapshot; tracking decay over time treats a citation as having a lifespan, which is a different (and more useful) question for anyone trying to sustain visibility rather than just win it once.
Glossary: AI visibility
Posted to the wire August 16, 2026.