Profound relaunches Agents, powered by its AI Marketer Aim
Profound rebuilt its Agents feature so a user describes the job in plain English and Aim, the platform’s AI Marketer, drafts the whole thing — replacing a node-based builder that required encoding every step and branch, per the company’s announcement. The earlier system is renamed Workflows; existing Workflows keep running and convert into Agents with one click. New Agents run on schedules or triggers (such as a brand’s AI visibility dropping more than 10%), reason over brand and competitor context, and connect to Profound data, Slack, Gmail, Google Drive and custom tools via MCP connectors.
Why it matters: It's another step in AEO tool vendors moving past dashboards of citation data toward agents that act on it, following Profound's own AI Marketer-driven Projects redesign two weeks earlier.
The record: Profound
Glossary: AI visibility
Posted to the wire October 16, 2026. Edited by Joe Balewski.