Anything Engine Optimization The rolling record of the AI-search industry.
A phone showing a "Add to Preferred Sources" prompt on a news article, held by a person in a crowd
Image: Google
TechCrunch AI · Aug 20 Google SearchAEO

Google lets publishers embed a Preferred Sources button

Google is rolling out an embeddable “Preferred Sources” button publishers can add to their pages; a reader click adds the site as a Preferred Source and returns them to where they left off. Google says preferred sources surface more often in Top Stories, AI Overviews and AI Mode, and that more than 600,000 unique sources have now been selected, up from over 345,000 at the feature’s May 2026 launch.

Why it matters: Google is giving publishers a rare, Google-sanctioned lever to claw back visibility as AI Overviews and AI Mode pull clicks away from their sites.

The record: Google

Glossary: AI OverviewsAI Mode

Via TechCrunch AI ↗ · Google ↗

Posted to the wire August 20, 2026.