ChatGPT Ads adds platform targeting, but reporting still lags
OpenAI added a campaign-level control letting advertisers include or exclude iOS App, Android App or Web from ad delivery, a lever absent since ChatGPT advertising launched February 9, per PPC Land. Insights reporting hasn’t caught up: it still groups results into just Mobile and Desktop, with mobile web counted under Mobile, so a Web-only campaign reports entirely as Mobile and campaigns spanning both apps show no Desktop rows. OpenAI says more detailed platform reporting is “planned” but gave no timeline.
Why it matters: OpenAI is giving advertisers a targeting lever finer than its own reporting can currently measure, the same walled-off-data pattern our record has tracked across ChatGPT Ads' measurement rollout.
Via PPC Land ↗
Posted to the wire August 21, 2026.