ChatGPT Ads show "Learn more" arrow link; some appear served via Amazon DSP
What this answers
- Are ChatGPT ads being served through Amazon DSP?
- Some appear to be: ecommerce analyst Juozas Kaziukėnas said the click link on some ChatGPT ads runs through Amazon's click-tracking server, per Search Engine Roundtable. Amazon and OpenAI announced a pilot of DSP buying in September.
- What is the new ChatGPT ad 'Learn more' link?
- Brodie Clark spotted text-based ChatGPT ads with a dotted-underlined 'Learn more' link and an upward-pointing arrow, which does not appear on all ads, per Search Engine Roundtable.
Search Engine Roundtable reports that some text-based ChatGPT ads now carry a dotted-underlined “Learn more” link with an upward arrow, a format Brodie Clark said ChatGPT is experimenting with; the link does not appear on every ad. Separately, ecommerce analyst Juozas Kaziukėnas said some ChatGPT ads are served by Amazon DSP, because the click link passes through Amazon’s click-tracking server. Amazon and OpenAI announced a DSP buying pilot on Sept. 10; neither company has commented on the new sightings, per the report.
Why it matters: Amazon's DSP pilot was announced as a pilot in September; click-tracking traces from live ads suggest it is now serving, while the ad unit itself is still being tested.
Via Search Engine Roundtable ↗
Posted to the wire October 26, 2026. Edited by Joe Balewski.