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Search Engine Roundtable · Aug 31 Google SearchAEO

Google AI Mode adds inline shopping ad carousel

Google is showing a shopping ads carousel inline within AI Mode’s response for the first time, alongside a separate ad unit at the bottom of results, per Search Engine Roundtable, citing ad-format tracker Brodie Clark. Google has not commented on the change or confirmed a rollout scope.

Why it matters: AI Mode's ad load keeps expanding into the answer itself rather than staying below it, another step toward the surface funding itself the way classic search results pages do.

The record: Google AI ModeGoogle

Glossary: AI Mode

Via Search Engine Roundtable ↗

Posted to the wire August 31, 2026.

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