Profound launches Context Manager for its AI Marketer

Profound introduced Context Manager, a layer that organizes a company’s brand knowledge — spanning company, market, offerings, audience, strategy, and execution — for use by its AI Marketer agent, Aim. Per Profound, the system draws on sources including a company’s knowledge base, Gong recordings, Slack channels, and email threads, then flags gaps that would change a recommendation before generating one. The feature is available now to Enterprise customers; self-serve customers can request a demo.