LiveRamp brings CRM data to ChatGPT Ads in 11 markets
LiveRamp said Sept. 28 it is expanding its ChatGPT Ads partnership from conversion measurement, which it added in June, into pre-campaign targeting: brands can now match RampID-linked CRM, loyalty, behavioral, web and app data into Custom Audiences for targeting and suppression, in 11 of OpenAI’s ad markets, per LiveRamp and PPC Land. Neither company named the 11 markets or said whether RampID itself is shared with OpenAI’s ad systems. PPC Land notes OpenAI’s Ads Manager now lists 63 ad countries, though only 41 had been publicly announced before this partnership.
Why it matters: It moves LiveRamp's ChatGPT Ads role from measuring campaigns after they run, which it added in June, to shaping who sees them before they run — the same identity-matching plumbing that underpins programmatic targeting elsewhere.
Via PPC Land ↗
Posted to the wire September 28, 2026. Edited by Joe Balewski.