ChatGPT cites insurers' own sites on brand searches only, BrightEdge finds

Insurance companies’ own domains are the cited source on branded searches only — one of four question types BrightEdge tracked in ChatGPT and Google AI Overviews for a fixed insurance prompt panel, per the company’s weekly AI search insights. On definitional and coverage questions, government and clinical sources dominate instead: healthcare.gov’s share of ChatGPT citations rose from 19.2% to 40.4% over a month, and drugs.com (20.6%) and nih.gov (19.1%) gained share on coverage questions as consumer sites like WebMD (1.4%) declined. BrightEdge did not disclose the panel’s prompt count or size.