Google adds AI Mode and Gemini to Loyalty Customer Match, expands to 14 countries

Google has updated its Merchant Center help documentation to mention AI Mode and Gemini for the first time in connection with Loyalty Customer Match, per Search Engine Roundtable — neither surface was named in the page before. The documentation also widens the program from 8 countries to 14, adding India, Italy, the Netherlands, South Korea and Spain, and clarifies that loyalty participation is open to non-advertisers and now reachable through the Merchant API. Google has not announced the change separately from the documentation update.