Profound's Aim now suggests work inside redesigned Projects
Profound redesigned its Projects feature on October 2, turning it from basic chat organization into a shared workspace where Aim, the platform’s AI Marketer, analyzes a team’s AEO data and proactively suggests new projects and tasks, per the company’s announcement. Each project now carries a shared goal, context and member list across every chat tied to it, with outputs collected in a new Artifacts section. Projects built under the prior version were moved to a read-only archive.
Why it matters: It's a sign AEO measurement vendors are moving past reporting citation data toward prescribing, and now proactively suggesting, the actions a marketing team should take on it.
The record: Profound
Glossary: AEO
Posted to the wire October 11, 2026. Edited by Joe Balewski.