Study: AI search tools favor vet clinics with more reviews

Seenmetric founder Misha Petrov checked what ChatGPT, Gemini and Google AI Mode recommend for 3,371 Australian vet clinic listings (2,785 active after removing empty or individual-vet profiles), asking each system pet-owner questions like “Can you recommend a good vet in [place]?” across 60 locations and analyzing 360 answers, per Pet Industry News. Clinics with 200 or more reviews were recommended 99% of the time versus 37% for clinics under 50 reviews, and claimed Google Business profiles were recommended 79% of the time versus 17% for unclaimed ones. “An AI assistant doesn’t have an opinion about your clinic,” Petrov said. “It repeats what it can find about you: your reviews, your hours, what clients say about your team.” The study’s authors caution the results “describe patterns rather than guarantees,” since AI answers vary by user and change over time.