Conversion bidding comes to ChatGPT Ads, with rolling budgets and mobile measurement

OpenAI rolled out a batch of ChatGPT Ads updates, including optimized cost-per-click campaigns that bid toward likely conversions, geographic exclusion targeting, and asynchronous bulk create/update support in the Ads API, per Search Engine Land. The release also adds seven-day rolling daily budgets, AppsFlyer and Adjust mobile measurement integrations, and refreshed product feed ads with pricing and star ratings.