Conversion bidding comes to ChatGPT Ads, with rolling budgets and mobile measurement
What this answers
- What targeting does ChatGPT Ads support now?
- Optimized CPC campaigns that bid toward likely conversions, geographic exclusions, bulk create/update in the Ads API, seven-day rolling budgets, AppsFlyer and Adjust integrations, and refreshed product feed ads.
OpenAI rolled out a batch of ChatGPT Ads updates, including optimized cost-per-click campaigns that bid toward likely conversions, geographic exclusion targeting, and asynchronous bulk create/update support in the Ads API, per Search Engine Land. The release also adds seven-day rolling daily budgets, AppsFlyer and Adjust mobile measurement integrations, and refreshed product feed ads with pricing and star ratings.
Why it matters: A performance-ads stack is materializing inside the answer engine — budgets follow measurement.
Posted to the wire July 24, 2026. Edited by Joe Balewski.