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Google's own Gemini Spark announcement artwork, framed
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PPC Land · Jul 30 EnginesGoogle Search

Gemini Spark's Chrome shopping agent expands to 160 countries, skips EU and UK

Google expanded Gemini Spark’s Chrome integration on July 30, 2026, letting the AI assistant use saved passwords and logged-in accounts to research and begin bookings — for apartment viewings, flights, and similar tasks — before handing payment steps back to the user, per Google’s own announcement. Access opened to Google AI Pro subscribers in more than 160 additional countries, but the EEA, UK, Switzerland, and Nigeria remain excluded, with Google not publicly stating why.

Why it matters: Google keeps building agentic shopping and booking features on top of Gemini and Chrome — and keeps carving out the EU and UK, a pattern regulators there will notice.

The record: GeminiGoogle

Via PPC Land ↗ · Google Blog ↗

Posted to the wire August 1, 2026.