catch-up (Jul 29)
Search Console platform properties roll out globally for social and video
Search Console’s platform properties — which let Instagram, TikTok, X and YouTube accounts be verified as first-class properties and show how their posts perform in Google Search and Discover — finished a staggered global rollout on July 29, per PPC Land, after launching July 7. It is the first Search Console property type that requires no website at all.
Why it matters: Social and video presence just became first-party measurable inside Google's own console — the surfaces that increasingly feed Discover and AI answers.
The record: Google Search ConsoleGoogle
Via PPC Land ↗ · Search Engine Roundtable ↗
Posted to the wire August 1, 2026.