ChatGPT ads go live in Mexico and Brazil, hit 9 markets
OpenAI added Mexico and Brazil to ChatGPT Ads on August 17, its first Spanish- and Portuguese-language markets, bringing the total to nine countries, per PPC Land. Advertisers in both markets got the Ads Solutions team, technology partners, and the self-serve Ads Manager all on day one — unlike the UK, where self-serve access lagged the ad launch by 16 days. The nine markets are the US, Canada, Australia, New Zealand, the UK, Japan, South Korea, Mexico, and Brazil.
Why it matters: OpenAI's ad footprint keeps widening geographically — this launch gave advertisers full day-one access, unlike the UK's staggered rollout, and marks its first non-English-language markets.
Via PPC Land ↗
Posted to the wire August 17, 2026.