Adform becomes ChatGPT Ads' first European tech platform partner
Adform has joined OpenAI’s technology platform partner roster for ChatGPT Ads, giving its clients a way to manage ChatGPT campaigns alongside their other Adform-run media and connect ChatGPT-driven conversions to a single view of the customer journey, per PPC Land and ExchangeWire. It is the first European-headquartered name in that roster, which had been anchored by US platforms. ExchangeWire reported Volkswagen and Vodafone as early clients testing the channel, with ChatGPT Ads now live in more than 40 markets.
Why it matters: Adform's onboarding gives OpenAI's ad business a dedicated European distribution partner, independent of its US-anchored platform roster, at the point European ad tech was largely locked out.
Via PPC Land ↗ · ExchangeWire ↗
Posted to the wire September 11, 2026. Edited by Joe Balewski.