ChatGPT ads go live in 31 more European markets
OpenAI expanded ChatGPT Ads into 31 additional European markets on Aug. 19, including Germany, France, Spain and Italy, bringing the pilot to roughly 40 countries total, per OpenAI. Ads remain limited to Free and Go plan users, and OpenAI enterprise CMO Colin Fleming told Adweek that ad revenue has grown more than 25% since the start of August.
Why it matters: OpenAI's ad pilot now covers roughly 40 markets just six months after its February U.S. launch, a sign ChatGPT ads are moving from test to a scaled revenue channel advertisers need to plan around.
Via OpenAI News ↗ · Adweek ↗
Posted to the wire August 19, 2026.