Google Merchant Center AI Performance Insights adds new metrics
Google has added three new sections to Merchant Center’s AI Performance Insights report: AI Search Intent, showing how products match AI searches; AI Search Terms, recommending popular terms to add to product descriptions; and AI Attributes, flagging missing attributes for products appearing in AI searches. The report launched in July 2026 and began expanding to more regions earlier this month, per Search Engine Roundtable, which did not specify which regions received the expansion.
Why it matters: It's the first look merchants get at which AI search terms and product attributes actually surface their listings, at a moment when feed data — not ad copy — increasingly decides what AI shopping surfaces show.
The record: Google
Via Search Engine Roundtable ↗
Posted to the wire September 9, 2026. Edited by Joe Balewski.