Microsoft Clarity splits AI citation data into branded and non-branded queries
Microsoft Clarity’s AI Citations dashboard now labels queries as branded or non-branded and breaks out Share of Authority by query type, the company said August 3. Per PPC Land, sample data showed branded queries capturing higher authority shares (24.2% and 22.3%) than non-branded ones (20.3%, 18.6%, 15.9%) in one account’s citations. It is Clarity’s third AI-citation feature release in 25 days, following a Query Topics beta (July 22) and free Topic Insights (July 9).
Why it matters: The split turns a vanity citation count into a diagnostic — a brand whose AI mentions skew branded is winning recognition it already had, not new category discovery, which is the harder number AEO programs actually need to move.
Via PPC Land ↗
Posted to the wire August 3, 2026.