Semrush: AI Overviews now cover 57% of manufacturing searches
AI Overviews appeared in 38% of manufacturing search results in January 2026, rising to 57% by July, per a Semrush analysis of 458 manufacturing keywords, clickstream data and AI citation tracking across ChatGPT, Gemini, AI Mode and AI Overviews. Only two of the top 20 tracked domains, Vevor and Grainger, ranked in both the top 15 most-mentioned and top 15 most-cited brand lists, while AI sources drove under half a percent of manufacturing site traffic against direct and organic search’s roughly 80% share.
Why it matters: It is a vertical-specific confirmation of a pattern already visible category-wide: being named by an AI answer and being cited as its source are separate contests, and legacy manufacturing brands are currently winning only the first.
The record: Google AI OverviewsGoogle AI ModeSemrush
Glossary: AI OverviewsAI Mode
Via Semrush Blog ↗
Posted to the wire September 8, 2026.