single-source — confirmation pending
OpenAI tests ChatGPT ad format that opens an agent chat, not a website
OpenAI is testing a new “Agent” campaign type in ChatGPT Ads Manager that sends users into a Business Agent conversation instead of to the advertiser’s website, per Search Engine Roundtable. The agent is built from a profile OpenAI generates by scraping the business’s site, and can draw on product feeds and MCP tools and capture leads through custom forms.
Why it matters: OpenAI is testing whether the ad click itself can become an agentic conversation, extending the same answer-engine logic to advertising.
Via Search Engine Roundtable ↗
Posted to the wire July 31, 2026.